The admission from Clarke is noteworthy but the execution failure tells the real story. When a rebrand doesn't even get proper review unit distribution in major markets, that's not commitment, that's hedging. The XPS brand carried decades of equity, ditching it for minimalist Apple aesthetics without understanding why customers valued the original identitiy was shortsighted. The touchpad and function key reversal shows they finally realizd hardware differentiation matters more than copying competitor design langugage. Curious how the accessible 13-inch pricing plays out with current RAM costs tho.
The admission from Clarke is noteworthy but the execution failure tells the real story. When a rebrand doesn't even get proper review unit distribution in major markets, that's not commitment, that's hedging. The XPS brand carried decades of equity, ditching it for minimalist Apple aesthetics without understanding why customers valued the original identitiy was shortsighted. The touchpad and function key reversal shows they finally realizd hardware differentiation matters more than copying competitor design langugage. Curious how the accessible 13-inch pricing plays out with current RAM costs tho.
RAM is probably going to factor in price increases for the next year at least, which sucks.