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Why the Switch 2 is US$450, according to Nintendo

Impact of Trump tariffs still being assessed

Apr 09, 2025
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Credit: Nintendo

Nintendo is on the backfoot after online backlash over the US$450 price for its upcoming game console. Prices of Nintendo Switch 2 games also appeared to have increased to US$80 for the digital version and US$90 for the physical copy. It didn’t help that Nintendo Switch 2 Welcome Tour, a tutorial game that walks players through the console’s new features, doesn’t come free with the console.

So how did Nintendo justify the Switch 2 price? Well, Nintendo of America President Doug Bowser had talked to CNBC about the Switch 2 shortly after last week’s official reveal. In that CNBC interview released this week, he explained that the new console offers upgraded hardware specs, like a larger LCD screen with variable refresh rate, a new processor that supports 4K resolution, as well as new features like being able to use the new Joy-cons 2 like a mouse in games.

To be fair, the Switch 2’s US$450 price isn’t outrageous by modern standards. Take the Steam Deck gaming handheld, wh…

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