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Will feature drops be the norm for devices?

Oct 18, 2023
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The new Double Tap gesture wasn’t ready at launch.

The best features on the new Google Pixel 8 Pro and Pixel 8 phones are the ones involving its camera. My favourite: Best Take, which makes it so easy to get the perfect group shot. But Google seems to be saving the best for later. Video Boost, which uses Google’s data centres to enhance the colour and lighting of your videos, as well as Night Sight Video, which will, hopefully, make your lowlight videos more than just a dark mess, will arrive in December via an update.

This should come as no surprise to Pixel users. Google even coined the term Feature Drops for such updates. But Google isn’t the only company to roll out key features weeks or even months after the product launch. The latest Apple Watch Series 9 didn’t get its much-hyped Double Tap gesture till several weeks after launch. On the flip side, it’s nice when older, existing products are updated. For example, last year’s Pixel Buds Pro received a Feature Drop this month with …

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