Netflix is cracking down on password sharing in over 100 countries. Last week, Singapore users received an email from the streaming service, which states that accounts are meant to be shared by people living under the same roof. If Netflix detects (via your IP address and what not) that a device is streaming outside of the household, users will likely have to enter a verification code sent via email. Users can add a member outside the household for a fee (S$6.98/month).
After years of encouraging users to share their accounts, this is quite the turnaround from Netflix. The company is betting that the crackdown will increase the number of subscribers and boost revenue. But it could also backfire. Some may choose to downgrade their subscriptions plans to a cheaper one supporting fewer concurrent users. Others may even cancel Netflix entirely. No doubt, Netflix has done the math, and thinks it will come out ahead. One thing’s for sure: Other streaming services will be looking at this r…
