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Samsung made a better Pixel

Galaxy S25 puts Google Gemini front and centre

Jan 23, 2025
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Credit: Aloysius Low/Can Buy or Not

So the latest Samsung Galaxy S25 phones have been announced. Besides slight design tweaks and the usual yearly hardware upgrades, these smartphones aren’t too different from last year’s models. Instead, the focus was once again on the Galaxy AI features in these phones.

What’s notable is that Samsung seems to have taken its partnership with Google to the next level with the One UI 7 interface in the new Galaxy S25 phones (and coming to older Samsung phones later). Google’s multimodal Gemini AI assistant is now integrated with Samsung’s in-house apps, while the Circle to Search feature that debuted in the Galaxy S24 phones remains the best way to search everything from text to images, and can now identify snippets of a song.

I’m also intrigued by the Now Brief feature that gives a personalised summary of your day, like the weather forecast, sleep data, and upcoming appointments. It’s like a souped-up version of the Daily Briefing you’ll find on the Ga…

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