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Qualcomm woos SEA with cheaper AI PCs

Full-court press from chipmaker for Snapdragon X Series processors

Mar 05, 2025
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The entire range of Qualcomm’s Snapdragon X series processors is now available. Credit: Vincent Chang/Can Buy or Not

Chipmaker Qualcomm was in town last week to talk up the benefits of its Snapdragon X Series of processors. At the Snapdragon X Series Southeast Asia Media Summit in Singapore, executives from Qualcomm and PC makers Acer, Asus, Dell, HP and Lenovo gave the gathered media and industry partners a first-look at its entire range of processors for AI PCs.

Like the Apple silicon used in Macbooks, these Snapdragon chips are based on the ARM architecture. They also come with built-in neural processing units (NPUs) that can accelerate AI workloads. The flagship Snapdragon X Elite processor debuted last year in Windows Copilot+ PCs, followed by the Snapdragon X Plus. The latest Snapdragon X was introduced at CES in January. Intended for entry-level laptops, Qualcomm says Snapdragon X offers smooth and reliable performance, multi-day battery-life, and robust connectivity.

Some of t…

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