Can Buy or Not

Can Buy or Not

No need for new TVs every year

TVs are a mature business

May 28, 2025
∙ Paid
Samsung sees much potential in the large TV segment. Credit: Vincent Chang/Can Buy or Not

I had an epiphany the other day at a local Samsung event showcasing its latest 2025 TV and soundbars: We don’t need TVs to be refreshed yearly. I had this sudden realisation while listening to a Samsung presenter talk about the refresh rate for its new TV increasing from 144Hz to 165Hz.

I couldn’t help but roll my eyes then. These refresh rate numbers will have zero impact for any user. The latest game consoles only support up to 120Hz. Only a tiny minority of users will hook up high-end PCs to their TVs to get the advertised 144Hz or 165Hz. It seemed that even TV makers are struggling to make meaningful improvements to their TVs each year.

Of course, there are exceptions. The OLED Glare Free tech that Samsung introduced last year to its flagship S95D OLED TV was a significant upgrade. And the company is expanding this impressive anti-glare layer — with a new 2.0 version with a deeper black — to t…

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