Blink and you’ll miss it. Samsung had a pop-up TV experience zone featuring its latest 2024 audiovisual products at the Jewel Changi last Friday and Saturday. Unsurprisingly, this year’s theme is about AI, and how Samsung TVs use it to enhance your viewing experience, for example, by making low-resolution content look better through upscaling, or reducing motion blur in sports content.
Now, upscaling and other image processing features aren’t exactly new in TVs. But Samsung is marketing these features as AI enhancements this year. For example, the Real Depth Enhancer Pro feature in these 2024 TVs, which uses AI to exert more precise control over the TV’s mini-LEDs in order to bring certain details to the foreground in fast-moving scenes, was introduced in 2023. Of course, there are new features, too, like the AI Motion Enhancer Pro feature that smoothens motion for clearer visuals in fast-moving content like sports.
These AI features are enabled by the neural processing …
