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It's not about the money, says James Dyson

He just wants to solve problems.

Jul 09, 2025
∙ Paid

Hot on the heels of the Dyson PencilVac launch, I was invited to attend a Dyson roundtable with founder Sir James Dyson himself, and came away intrigued with some of the things that were discussed.

What got my attention was the fact that as a tech company, Dyson isn’t too focused on profit-making. It’s also why the company remains privately owned.

“Our main motivation isn’t making money, we aren’t being a manufacturer to make money,” said Dyson to reporters present at the roundtable.

It’s an interesting take, considering how expensive Dyson’s products are. But you have to factor that researching, designing, building, and making their own special motors takes plenty of effort, as I found out while visiting Dyson’s Singapore Advanced Manufacturing factory.

Inside, we were treated to dozens of robot assembly lines producing the tiny new Dyson Hyperdymium motor that spins 145,000 times a minute and powers the new Dyson PencilVac. I’m told each line can produce one motor a second, which is cra…

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