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iPhone going to the top, again

Record-breaking preorders signal strong demand

Sep 17, 2025
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Credit: Apple

When the latest iPhone ships this Friday, it will likely become the world’s best-selling smartphone, again.

Apple’s iPhones have consistently hogged the top spots over the years, as illustrated by this timely report from Counterpoint Research. And with record-breaking preorders in China, we’ll no doubt see the iPhone 17 models leading the charts soon.

My bet is on the iPhone 17, which finally got a larger and brighter 120Hz ProMotion display, as well as an upgraded ultra-wide camera. Despite offering more storage this year (256GB instead of 128GB), the iPhone 17 launches at the same price (S$1,299 in Singapore) as its predecessor. What’s not to like?

But my instincts aren’t always spot-on. I felt that the iPhone Plus was a viable option, especially for mainstream users. I even suggested that Google should consider having a similar Plus option for its standard Pixel model. But it turns out there weren’t enough takers for the iPhone Plus.

Despite making Counterpoint Research’…

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