I’ll be honest, despite years of covering tech, and visiting CES (Consumer Electronics Show) in Las Vegas, Mobile World Congress (in Barcelona and Shanghai), and Computex in Taipei, IFA in Berlin has always been one that I have yet to attend.
Known previously as the Internationale Funkausstellung Berlin, it got a major rebrand last year as part of its 100th anniversary and is now known as Innovation for All. That’s a pretty good rebrand if you ask me, and is a lot easier to type out for English speakers than its original German name.
IFA 2024 had 215,000 visitors last year, of which 133,000 were trade visitors, as well as 1,800 exhibitors from all over the world. Attendance figures were 18% higher than the previous year as well. It’s a good sign that the rebrand is working.
But more importantly, given the troubles with visiting the US currently, IFA is starting to make more sense for global visitors. It’s a great location in the capital of Germany, and you’re not likely to be detained at…
