IFA aims to be the tech trade show after rebranding

Berlin show has opportunity to seize the crown from CES given current US trade and travel turmoil.

Jun 04, 2025

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I’ll be honest, despite years of covering tech, and visiting CES (Consumer Electronics Show) in Las Vegas, Mobile World Congress (in Barcelona and Shanghai), and Computex in Taipei, IFA in Berlin has always been one that I have yet to attend.

Known previously as the Internationale Funkausstellung Berlin, it got a major rebrand last year as part of its 10…

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