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Graphics cards inflation

Whatever happened to Moore's Law

Apr 19, 2023
∙ Paid
Credit: Nvidia

Last week saw the introduction of Nvidia’s GeForce RTX 4070 desktop graphics card, which “lets you max out your favourite games at 1440p”. Boasting better performance and power efficiency than the previous generation, the RTX 4070 will come with Nvidia's DLSS 3 upscaling tech. It is also more compact than the higher-end RTX 4090 and RTX 4080 cards. We’re putting one through the paces now, so stay tuned for the review.

The RTX 4070 sounds good — until you get to the SRP (US$599), which starts at US$100 more than comparable models of the previous generations. Yes, you get more raw performance, but it’s yet another price hike. Remember, we’re talking about SRP here. Street prices for graphics cards have indeed fallen drastically since the cryptocurrency boom several years ago. In Singapore, the vanilla RTX 4070 will cost you around S$900 to S$1,000, while the older RTX 3070 will set you back around S$700. It’s no wonder the most popular graphics card on Steam is the RTX 306…

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