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Can Buy or Not

Google Pixel 10a is not the upgrade you're looking for

Don't fix it if it ain't broke?

Feb 25, 2026
∙ Paid
Credit: Google

I’m expecting the review unit of Google’s latest Pixel 10a today. It will either be the easiest or the hardest product that I will likely test this year. Easiest because it’s essentially a rebadged Pixel 9a. And the hardest as there’s hardly anything new that I can write about.

There’s a new coat of paint, along with some miniscule differences (does the peak brightness of 3,000 nits vs 2,700 nits even matter to anyone?) and some software features that are arbitrarily limited to the Pixel 10a because Google wants you to buy the new model, even though there’s probably no hardware limitation preventing the Pixel 9a from having these same features since the phone uses the same Tensor G4 chipset as the Pixel 10a.

Spot the hardware differences in this table from Google:

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