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Black Friday blues

Feeling déjà vu about Black Friday

Nov 27, 2024
∙ Paid
AI image generated with Windows Copilot

It’s only a couple of days from Black Friday, our annual celebration of consumerism, but I’m already over it. Perhaps because in Singapore, the buying frenzy starts earlier on 11.11 Singles’ Day. So I have been inundated by nothing but non-stop ads, promotions, and offers since the beginning of the month.

It doesn’t help that Black Friday has been extended over the years (see Cyber Monday). In fact, Amazon’s Black Friday sales started last week on November 21. By now, I believe some consumers, and even companies may have busted their budgets, leaving little or nothing for Black Friday. So don’t be surprised if you see the same (or worse) discounts this weekend as the 11.11 sale — the Google Store in Singapore is still showing 11.11 deals, for example.

In other words, the Black Friday deals, especially from local retailers, aren’t always better than the ones on 11.11. Nevertheless, Black Friday is generally one of the best times to buy certain pro…

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