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Big week for consumer tech with IFA 2025

Expect news from Samsung, Acer, Lenovo and more

Sep 03, 2025
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IFA press conference in Singapore in May 2025. Credit: IFA

Most tech enthusiasts will know about the “awe dropping” Apple iPhone event happening next week. But there’s another tech confab opening today in Berlin, Germany. IFA 2025, said to be the largest home & consumer tech event, starts later this evening with Acer CEO Jason Chen unveiling the PC maker’s latest innovations. Other big-name exhibitors include brands like Samsung, LG, Sony, Bosch, Miele, TCL, and Hisense.

In fact, at least one major announcement has already been made at IFA. I’m talking about the just-revealed Dolby Vision 2 standard for TVs. One of its key features is Authentic Motion, This “world’s first creative driven motion control tool” will reduce unwanted judder while keeping things “authentically cinematic”. If that means no more soap opera effect — which is still present with the existing Dolby Vision IQ — while removing judder, that’s a win in my books.

It comes in two flavours: Dolby Vision 2 Max and Dolby …

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