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Can Buy or Not

Apple wants you to know the App Store is doing good

With US$1.3 trillion in billing and sales, Apple needed some good news after losing appeal bid against an injunction to force it to open up its App Stores to competition.

Jun 09, 2025
∙ Paid
Credit: Apple

For a very long time, Apple guarded the keys to its App Store kingdom very closely. Despite criticism of its walled garden ecosystem, Apple has held steadfast in its policies, which have allowed the business to charge a 30% commission fee (aka the Apple Tax) on purchases made through the App Store.

While Apple won the lawsuit against Epic Games, Apple got an injunction that meant it had to allow developers to offer alternate payment options. But it got around this by requiring them to do a 27% revenue share back to Apple. Epic filed complaints against this, and a recent ruling found that Apple had violated that, and got further restrictions, which included collecting revenue shares. Apple appealed, but this has been denied.

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So, now that you’re all caught up, this brings us back why you’re suddenly hearing about how good the App Store is, and why you’ll pr…

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