Can Buy or Not

Can Buy or Not

Apple joins AI gold rush with Apple Intelligence

But the real winner is actually OpenAI.

Jun 12, 2024
∙ Paid

With AI being all the rage now, it’s no surprise that Apple’s Worldwide Developer Conference (WWDC) event saw the company announce its own AI solution — Apple Intelligence. The next versions of iOS, iPadOS, and macOS will have some form of AI integration, from writing tools, to generative AI art, to even audio transcription.

Nothing too revolutionary at first glance — we have seen similar AI tools from Apple’s rivals. Google has Gemini in their phones, while Microsoft has Copilot on its PCs, and the more powerful Copilot+ will soon be released to the public. So Apple’s integration and execution will be key here.

Apple is also touting that its AI features offer a greater level of privacy than others. Most requests will be processed locally — Apple Intelligence only works on the iPhone 15 Pro and other Apple devices with the M1 or later chip. If your AI job needs more power, the request will still be sent to the cloud. But more importantly, the personal data sent to the cloud will not b…

User's avatar

Continue reading this post for free, courtesy of Can Buy or Not.

Or purchase a paid subscription.
© 2026 Can Buy or Not · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture