We have all seen this story right? Apple enters a new (for them) product category, and shows everyone else how it should be done. But the virtual reality (VR) and augmented reality (AR) industry could be a tough nut to crack even for Apple.
The tech giant showed off its long-awaited Vision Pro mixed reality headset this week at the WWDC conference. While the Vision Pro looks as sleek and premium as its US$3,499 price tag is hefty, many firms have crashed and burned in this industry — Meta has lost billions. So far, Apple’s headset looks similar to the competition rather than groundbreaking.
Instead of focusing on gaming or business applications, Apple is showing how the headset can be used for everyday computing tasks, from FaceTime to web browsing to watching videos. Users control and navigate the headset and its visionOS interface via eye movement, finger and hand gestures, as well as voice commands. It’s all very mundane. The device appears to be in a very polished stat…
